Let’s Put This Thing Together: Video Production

Video production looks simple. At least the video producers make it look that way. The sad truth is that its not. Or else anyone would do it, right?! With this blog post I am dedicated to giving you the fundamentals to do so if you so desire.

Let’s begin.

According to Video Production Primer, written by Todd Chappell and the Media Services Department of the American University Library, there are three phases of video production. They are:

  • pre-production
  • production
  • post-production

These phases might seem mundane, however the reason it is necessary to distinguish between them, is because more often than not, certain phases of the video production process are ignored. Likely the phase that appears the most irrelevant is pre-production. Surprise! Pre-production is the most important phase when it comes to video production, reason being it sets you up for success in the production phase. The pre-production phase is lengthy. It covers everything from shoot plans to budgets, all the way to finding people to interview and times they are free. Too often amateur video producers will jump right into the production phase and do pre-production work as they go, but this makes for drastic editing when it comes to the post-production phase. Save yourself some time and be mindful of these phases. If you do each one well, you should have at least some half-decent work on your hands.

Lets crank that half-decent work up a notch. Find your story. Without a story; a capturing beginning, hearty middle and resolvent end, you would have no audience. All forms of film tell a story. Think about two very different types of film: a music video and a documentary. A music video is usually anywhere from 3-10 minutes, where a documentary can stretch for hours. One has constant audio with one or a few voices and the other will be very varied, likely with interviews, old clips, shoots and more. Therefore all forms of film tell a story, but in different ways.

Before starting, you have to know the type of video production you are creating and how it is best produced. Once you have determined the type of film, here is what you have to consider:

1.The amount of storage you have available. Videos can take up enormous amounts of storage.

2.The amount of time you have available. Producing videos is a lengthy process, and a process that usually comes with a deadline. Before putting significant work in, come up with a basic production schedule to see if your ideas are feasible. Remember to leave some wiggle room, because nothing ever goes exactly as planned.

3.The gear you have versus the gear you need. What kind of camera do you own? Does it have the type of features you need to produce the type of film you are planning? Do you need a tripod? What about a microphone for any interviews?


These are the most fundamental parts of video production you will need to know before beginning your journey. The best way to learn the details are through trail and error.


Featured Image Credit: Stephen Z. Ma


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